Rihanna and A$AP Rocky Drop Short Film For Debut Beauty Collab

Rihanna and A$AP Rocky, renowned figures in the realms of beauty and music respectively, have recently unveiled a captivating short film titled ‘Born to Steal: Yours, Mine, Ours’ on YouTube. This nearly two-minute cinematic venture serves as a visual accompaniment to their inaugural beauty collaboration, the Fenty Skin Lux Balm, which made its debut in January.

Within the monochrome elegance of the film, reminiscent of old Hollywood glamour, Rihanna's enigmatic presence commands attention. Eschewing verbal dialogue, the narrative unfolds through subtle gestures and expressive visuals, with a description teasing that "lips speak louder than words."

Also Read: Rihanna And ASAP Rocky Share Special Moments at The Fenty X Puma Sneaker Launch Party

The film opens with Rihanna captivating the audience with her signature gaze, setting the stage for a tale of romance and allure. A narrator introduces the audience to a captivating story of love and intrigue, portraying Rihanna as a sophisticated yet enigmatic figure who captivates the heart and belongings of her paramour, portrayed by A$AP Rocky.

The release of the short film was preceded by hours of anticipation, with Rihanna teasing the collaboration on her social media platforms. An Instagram post resurfaced a clip of Rihanna expressing confidence in their collaborative efforts, signalling the imminent unveiling of their project. Rihanna further stoked anticipation by sharing a teaser of the film on her Instagram feed, eliciting a response of approval from A$AP Rocky.

In press statements accompanying the collaboration's launch, both Rihanna and A$AP Rocky expressed enthusiasm for the Lux Balm, describing it as the epitome of effortless luxury and hydration. A$AP Rocky, in particular, highlighted the inclusive nature of the product, emphasising its suitability for all individuals. Rihanna echoed his sentiments, celebrating the sleek packaging and transformative benefits of the Lux Balm.

The collaboration had been hinted at months prior, with A$AP Rocky teasing the venture in his song ‘RIOT (Rowdy Pipe'n)’, further heightening anticipation among fans.

-Sushmita Sarkar