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Image Courtesy: Variety
The appearance of Tilly Norwood, an AI-generated actress developed by comedian Eline Van der Velden, has caused a stir in the Hollywood in the past few weeks. Presenting himself as a human performer, Norwood attracted a lot of interest and even attracted the attention of Hollywood agents. Professionals in the field were incensed when it was later discovered that she was wholly AI-generated. The use of synthetic performers was denounced by groups such as SAG-AFTRA, which claimed that it can threaten jobs in the entertainment industry and diminish human artistry.
The Campaign's Message
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Image Courtesy: The Today Show
Ryan Reynolds, who is well-known for his witty remarks and adept marketing, chose to confront the situation head-on. Reynolds presents a real Mint Mobile user named Natalie "Tilly" Norwood in a new commercial promoting the company's 5G home internet service. Reynolds asks, "You are real, right?" to which Norwood replies, "Yup," and then goes on to say, "I'm a combination of my parents," in the comedic parody of the AI controversy.
The campaign, called "Everything about Mint Mobile seems unreal, and now, we're introducing 5G home internet for $30 a month. Yes, that's real!" The ad concludes with a voiceover stating,
"Participation limited to verified carbon-based organisms," humorously excluding AI entities.
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Image Courtesy: Wifi Hifi Magazine
Industry Impact and Public Reaction
Both viewers and industry insiders have praised the Mint Mobile advertisement, which has sparked discussions about artificial intelligence's place in the industry. Reynolds was commended by many viewers for his innovative and humorous handling of the situation, which emphasized the value of genuine human talent. Calls for more precise laws and safeguards for performers are part of the ongoing discussion surrounding AI-generated actors.
In addition to promoting Mint Mobile's offerings, the campaign raises awareness of the upcoming significant moral dilemmas that Hollywood and the creative industries can face as technology continues to develop.
