Selena Gomez Wears Blush Pink Ensemble at Rare Beauty’s Launch Celebration

Selena Gomez brought a fresh burst of spring vibes to the Big Apple during the launch event for her brand’s latest offering, the Soft Pinch Luminous Powder Blush, held on a sunny day in April.

Gomez made a fashion statement in a flowing pink button-down dress adorned with a subtle paisley motif, exuding a blend of elegance and casual chic. Draped over her shoulders was a baby pink coat, adding a touch of laid-back sophistication to her ensemble. Completing her look were pointed pink pumps with delicate ribbons, adding a playful yet polished touch to her attire.

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Her hair, styled by renowned hair stylist Orlando Pita, showcased a vintage-inspired bouffant reminiscent of the glamorous ’60s era, adding a retro charm to her overall appearance.

Gomez’s makeup artist, Hung Vanngo, opted for a feminine and radiant look, emphasising soft pink hues to harmonise with her outfit. Notably, Gomez wore her own Soft Pinch Luminous Powder Blush in the shade Happy, a nod to her joy and excitement for the product’s launch.

She expressed her delight in working on the launch, mentioning the enjoyable process of testing shades on her friends and the challenge of narrowing down the final selection to six shades.

This event marked a continuation of Gomez’s recent trend for coordinated looks, as seen in the campaign photos for the Soft Pinch Luminous Powder Blush. In these visuals, she sported a custom satin corset top in a matching baby pink hue, paired with high-waisted jeans and a chic black belt, showcasing a blend of modernity and classic charm.

-Sushmita Sarkar