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Image Courtesy: The Hollywood Reporter
When Hollywood powerhouses gather at Venice, there's often more at play than mere red‑carpet glamour. That was certainly true for Seth Rogen, who caught attention at the Venice Film Festival—but not for a role in 'The Smashing Machine.' Instead, Rogen was soaking in the energy and architecture of the festival to use as genuine inspiration for the second season of his Emmy‑nominated comedy‑industry satire,'The Studio.'
Not a Fan Photo Op—A Creative Strategy Session
Seth Rogen was seen using a vintage digital camera and his phone to record events, including press conferences and premieres, on 1st September. He was especially active at the international premiere of 'The Smashing Machine,' interacting with attendees, taking pictures of the cheers, and even speaking with journalists and celebrities.
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Image Courtesy: Deadline
Rogen stated through the Italian publication Adnkronos that he was there with a goal rather than for the sake of fame: he was "scouting sites" and gathering material for narrative in 'The Studio' Season 2. In the series, he and co-creator Evan Goldberg explore behind-the-scenes humour, and this deft move suggests that they will recreate Venice's lavish turmoil and everyday follies.
Metafiction Meets Festival Reality
'The Studio'—starring Rogen as a struggling studio president named Matt Remick—offers a keen, inside-out look at a Hollywood studio warzone and debuted on Apple TV+ in March 2025. The show, which received accolades for its scathing humour and insider satire, set a record with 23 Emmy nominations in its debut season.
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Image Courtesy: Deadline
Rogen's presence in Venice, both as a participant and as an observer, feels quite appropriate. Filming in real-life settings, such as Venice's Lido, which is bustling with premieres and industry conversations, promises to transform the show's tone from fictional humor to documentary-style realism as industry satire becomes closer to reality. The distinction between festive reality and Hollywood dream may be muddled for viewers in 'The Studio' Season 2.
While there is no confirmed release date yet for season 2, Apple TV+ officially renewed the show on 6th May with production set to begin on 3rd December, and wrap around 19th March, 2026. Industry observers predict a late 2026 release, possibly during spring or summer.
