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Image Courtesy: Men's Journal
After withdrawing from Instagram due to backlash from her American Eagle advertising campaign, Sydney Sweeney has made a significant comeback. Her leave of absence coincided with mounting criticism of the advertisement's suggestive tagline, 'Sydney Sweeney Has Great Jeans', which some saw as a lighthearted pun that connected 'jeans' and 'genes', while others attacked it for perhaps having eugenics overtones.
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Image Courtesy: News18
Sweeney finally spoke on 13th August when she shared an eye-catching carousel of behind-the-scenes images from her next movie, Americana. Sweeney plays Penny Jo Poplin in the Tony Tost-directed film, a waitress who becomes entangled in chaos after a valuable Lakota 'ghost blouse' disappears. Halsey, Paul Walter Hauser, Simon Rex, Eric Dane, and Zahn McClarnon are among the cast members of Americana, which is set to premiere in theaters on 15th August.
A Social Media Comeback with Purpose
In addition to marking Sweeney's return to social media, her Instagram reappearance also signaled a shift in the public discourse away from scandal and toward her craft. Her most recent posts reflect the film's evocative Americana mood with a redesigned look that includes fluffy bangs, voluminous strawberry-blonde curls, and Western style references.
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Image Courtesy: Variety
American Eagle has simultaneously maintained its support for the ad, stating on social media that 'it was always about the jeans—her jeans, her story', and indicating that company has no plans to change its creative direction. The campaign's audacious language swiftly became a cultural hot spot, bolstered by conservative backing and labeled as 'anti-woke' by some.
