Taylor Swift’s record-breaking concert film, ‘Taylor Swift: The Eras Tour (Taylor’s Version)’, has cemented its place as the most-watched music film on Disney+. This achievement comes just days after the full-length version debuted on the streaming service.
According to Deadline, the film amassed a staggering 4.6 million views within a mere three days of its release. This initial surge translated into a viewership marathon over the following weekend, with fans logging a total of 16.2 million hours watching the 3.5-hour film – essentially the entire concert experience.
Also Read: Here’s How to Stream ‘Taylor Swift: The Eras Tour’ Film
This dominant performance surpasses previous top contenders for Disney+’s most-watched music film category, including ‘The Beatles: Get Back’, ‘Black Is King: A Film by Beyoncé’ and even Swift’s own ‘Folklore: the Long Pond Studio Sessions’.
However, the appeal of ‘The Eras Tour (Taylor’s Version)’ extends beyond its runtime. Exclusive to Disney+, it offers fans a unique chance to witness stripped-down acoustic renditions of beloved tracks like ‘Death by a Thousand Cuts’, ‘I Can See You’, ‘Maroon’ and ‘You Are in Love’. These performances were absent from the original theatrical release and on-demand VOD version.
This isn’t Swift’s first record with ‘The Eras Tour’. In December, a limited on-demand release coincided with her birthday and included additional performances of ‘The Archer’, ‘Long Live’, and ‘Wildest Dreams’, songs omitted from the cinema version due to length constraints.
The film’s streaming success adds another chapter to the remarkable story of “The Eras Tour.” It shattered ticket sale records on its first day at AMC Theatres, boasting the biggest opening weekend ever for a concert film.
Directed by Sam Wrench, the project ranks as one of the highest-grossing concert films of all time, surpassed only by Michael Jackson’s legendary documentary ‘This Is It’.
-Sushmita Sarkar