Taylor Swift Gets Her Own SiriusXM Channel to Promote Album Release

Taylor Swift is set to take over the airwaves with her channel as she gears up for the release of her latest album, ‘The Tortured Poets Department.’ SiriusXM revealed that the pop sensation’s channel will be dubbed Channel 13, Taylor’s Version, and will begin broadcasting on 7th April, running until 6th May.

Interestingly, the channel will celebrate its 13th day by dropping the ‘Anti-Hero’ singer’s highly anticipated new album. To spread the word to Swift’s fans, SiriusXM issued a press release stating, “Channel 13 (Taylor’s Version) will be playing the full album from start to finish continuously throughout the weekend.”

Also Read: Taylor Swift Drops ‘The Tortured Poets Department’ Official Tracklist

The release also mentioned that fans can share their experiences and favourite songs with Taylor on the channel.

But why is the number 13 so significant to Taylor Swift?

Well, for starters, she was born on December 13th. Back in 2009, the singer explained to MTV the importance of the number 13 in her life, revealing, “I was born on the 13th. I turned 13 on Friday, the 13th. My first album went gold in 13 weeks. My first No. 1 song had a 13-second intro.” Swift added, “Basically, whenever a 13 comes up in my life, it’s a good thing.”

Moreover, the ‘Midnights’ singer unveiled ‘The Tortured Poets Department’ during her 13th Grammy win, further solidifying the number’s significance in her life. Swift’s announcement of the album came during her acceptance speech at the Grammy Awards in February, where she won her 13th Grammy for her album ‘Midnights.’