Inside the world of TREASURE’s latest single, ‘KING KONG’, it’s clear that the lyric resonating most with the rapper and co-writer is anything but dainty and delicate. The cinematic music video plunges the 10-member K-pop boy group into an apocalyptic universe filled with thunderous clouds and barren wastelands.
Staying true to their identity as performance artists, the young men — Choi Hyunsuk, Jihoon, Yoshi, Junkyu, Yoon Jaehyuk, Asahi, Doyoung, Haruto, Park Jeongwoo, and So Junghwan — make a powerful entrance with sharp beats and an explosive bassline.
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Their ominous energy quickly translates into an unstoppable force, much like the iconic giant monster they evoke. It’s a love that’s not cautious but rather one of unwavering devotion, bold and unattainable. While their love may be blind, their vision for the future is clear, ready to overcome any obstacles in their path.
As helicopters, SWAT trucks, and police cars appear, the boys easily overpower these opposing forces with a love that knows no bounds, dominating from skyscrapers down to the crushed ground beneath their feet.
Junkyu echoes this sentiment, nodding enthusiastically throughout the conversation. His response garners applause from the members, as they all acknowledge that these shared memories are what they’ll treasure most in the future.
“I’m just really happy to be doing something I love alongside the rest of the members,” the lead vocalist shares. “We’ll explore different concepts and musical genres in the future. It’s wonderful to spend quality time with the group and grow together as a TREASURE.
-Sushmita Sarkar