The breakout ‘Water’ sensation, Tyla, unveiled her highly anticipated new music video for the track ‘Jump’, transporting fans to the vibrant streets of her hometown, Johannesburg, South Africa, for an epic party celebration. The visual masterpiece featured collaborations with renowned artists Gunna and Skillibeng, adding their unique flair to the energetic scene.
As the video unfolds, Gunna assumes the role of Tyla’s chauffeur, escorting her through the familiar streets where she embraces her newfound global fame. All eyes are fixated on Tyla as she commands attention with her captivating dance moves and stylish wardrobe, effortlessly exuding confidence in the city’s hotspots. Even a window-crashing brawl fails to disrupt the infectious party atmosphere as she continues to sing about making it jump with irresistible energy.
Also Read: Tyla Praises Her Diamond-Chain Nails at Met Gala: ‘Just Looks Cute!’
The African pop sensation and Gunna maintain the lively ambience within the club setting, with the latter lending his vocals to the track, infusing it with his unique rap flow. Meanwhile, Skillibeng’s smooth verse adds another layer of depth to the collaboration, seamlessly blending with the dynamic beats.
Reflecting on her meteoric rise and collaborations with A-list artists like Tems, Travis Scott, and Becky G, Tyla expressed her amazement at the surreal journey she’s embarked upon. Initially, it took time for the reality of her newfound stardom to sink in, with her family’s reactions serving as a constant reminder of the extraordinary path she’s forged.
As the video’s release coincided with the final dates of her self-titled North American tour, Tyla faced the difficult decision to cancel the 24-date run due to a longstanding injury. However, her resilience shines through as she plans to reschedule her U.K. and European tour dates, ensuring her dedicated fans have the opportunity to experience her captivating performances.
Through this vibrant and energetic visual, Tyla showcases her undeniable talent, diverse artistic collaborations, and unwavering dedication to her craft, solidifying her position as a rising force in the music industry.
-Sushmita Sarkar