Yungblud just dropped the music video for his brand-new single ‘Lowlife’. The visuals for the track feature the singer owning the streets of Camden Town, rolling deep with his sassy younger self by his side.
Speaking about the new music video, the artist, real name Dom Harrison, says: “I wanted to make something that looked like emo Shameless or St Trinians on a**d. As I was writing the song, I was visualising the video in my head, it literally helped me get the words down on paper.
“I knew it had to be shot in Camden Town and I wanted to be walking side by side with my younger self, guiding him through a f***ed up world based on real memories and people I have encountered in my life. Almost a message to myself saying that life doesn’t always have to be so deep and there is beauty to be found in chaos and opportunity in disaster.”
Harrison met the actor playing his younger self, Colt, while he was filming a live session in New Orleans. “Immediately upon meeting him I knew he had to play the little me. He was such a little brat with a load of bite and energy and felt exactly like me when I was his age so we flew him out to London for the shoot. This video is completely bonkers, but that’s what makes it perfect.”
Check out the video below:
Speaking about ‘Lowlife’ when it was first released back in June, Harrison said: “I wrote ‘Lowlife’ because I just didn’t want to leave my house. I was sick of people, of games, of myself, my friends, anytime I did anything some idiot had an opinion about it. What I should do or be.”
He added: “The truth is I didn’t want to be anything at all sometimes, I wanted to be nothing. So I just didn’t leave bed. I was dissatisfied and craving some sort of boredom. The type of boredom where you sit in your house, in the same sheets and watch f***ing mind numbing TV, so I wrote a song about it.
Yungblud has been hyping up the launch of his ‘new era’ with the track ‘Lowlife’. In a boss move earlier this year, Yungblud hooked up his North American fans by slashing ticket prices to a cool $20 for select shows, making sure even those on a tight budget could vibe with him.