Snoop Dogg has announced the launch of ‘Snoop Loopz,’ his very own brand of breakfast cereal.
The gluten-free cereal, which Master P announced on 13th August, offers "more corn, more flavour, and more marshmallows," and sports a spoon-wielding blue dog on its technicolour packaging.
“The best tasting cereal in the game,” Master P wrote in the accompanying Instagram announcement, “[Snoop Dogg], we’re taking over grocery stores”.
The cereal will be distributed by Broadus Foods, a company that Snoop Dogg (actual name Calvin Broadus) created and which now sells a range of breakfast items under the Snoop brand, such as oatmeal, pancake mix and syrup.