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Horror films have become masters of guerrilla marketing, turning everyday spaces into eerie experiences and the public into unwitting...

In this culture of constant refresh, one question lingers: has pop culture internalized planned obsolescence—not just in the things we buy,

Welcome to the world of immersive marketing, where characters no longer live on screens. They walk beside you, sit on subways, haunt your

When Michael Jackson performed his legendary Smooth Criminal lean—bending forward at an impossible 45-degree angle with his feet flat on the

The Greek myth of Icarus has long been told as a warning: a young man flies too close to the sun, ignores his father's advice, and falls into