Rihanna Shuts Down Her Brand On BlackOut Tuesday

The Barbadian singer, Rihanna shuts all her Fenty companies for BlackOut Tuesday. In support of Black Lives Matter Movement, the “Umbrella” singer paused Fenty Beauty, Savage x Fenty and Fenty sales.

Rihanna has been quite vocal about her stand in the protest in support George Floyd but she took an extra step by changing the homepages of her companies as well. The solidarity message was seen on Fenty Beauty, Savage x Fenty and Fenty.

“We are not staying silent and we are not standing by. The fight against racial inequality, injustice, and straight-up racism doesn’t stop with financial donations and words of support. In solidarity with the Black community, our employees, our friends, our families, and our colleagues across industries we are proud to take part in #BlackoutTuesday. This is not a day off. This is a day to reflect and find ways to make real change. This is a day to #PullUp.”

Well, the sales are back on the make up and apparel companies of the “Love The Way You Lie” singer.

By : Aatira Kakroo