BLACKPINK’s Jennie Reveals Why She Started Her New Label
Jennie from BLACKPINK revealed why she kicked off her solo journey with the birth of Odd Atelier, her very own label. The news broke as 2023 bid its farewell, with Jennie dropping the bombshell that she’s steering her ship solo in 2024. YG Entertainment chimed in later, confirming the uncharted territory for not only Jennie but also her BLACKPINK comrades, who decided not to renew their individual contracts with the agency.
Adding a dash of excitement to the mix, Jennie recently graced the KBS Hall in Seoul, setting the stage for an episode of the fourth season of ‘The Seasons,’ now hosted by the fabulous Lee Hyo-ri. During this rendezvous, she explained that while BLACKPINK’s group shenanigans would still be under the familiar umbrella of her past seven years’ agency, she decided to sprinkle some solo magic with Odd Atelier.
Why? Well, it’s all about that sweet cocktail of “more freedom and ease for my solo activities,” as shared with SBS Star.
Jennie went on to spill the philosophy behind Odd Atelier’s peculiar moniker, expressing her desire to chart her course without the shackles of limitations. With her steadfast crew by her side, she’s gearing up for future plans, even if the path she treads seems a tad “odd or different.”
Reflecting on her YG Entertainment days, Jennie acknowledged the learning curve but yearned for a bold leap into the unknown. “It feels surreal to share all this with the world for the first time,” she confessed, embracing the thrill of a new chapter.
Also Read: BLACKPINK’s Jennie Starts ‘Solo Journey’ With New Label And Company
When the topic of expanding her solo empire arose, Jennie teased the possibility of signing other artists to Odd Atelier, finding the idea “intriguing.” Yet, she swiftly emphasized that, for now, the spotlight is firmly on her solo escapades.
Back in the December archives, YG Entertainment assured fans that BLACKPINK’s partnership with the K-pop powerhouse would persist. The quartet inked an exclusive contract for group escapades, rooted in a bedrock of trust forged through meticulous discussions.
