BLACKPINK's Rosé makes history as the first K-pop artist to win MTV VMA Song of the Year

In a historic moment for both K-pop and international music, Rosé of BLACKPINK became the first K-pop artist to win Song of the Year at the MTV Video Music Awards for her hit song 'APT.' The song, which was released in October 2024 and features American musician Bruno Mars, has received a lot of attention from people all across the world. This accomplishment not only demonstrates Rosé's unique talent but also the increasing impact of K-pop on the global music landscape.

Image Courtesy: Sportskeeda

'APT.' Breaks Records and Captures Hearts

'APT.' broke multiple records when it was released on 18th October, 2024, and has since become a financial and critical success. In a single day, the song received 14.59 million Spotify plays, breaking the previous record held by BTS member Jimin. Its immense popularity was demonstrated in 2024 when its music video became the fastest to reach 100 million views on YouTube. Rosé and Bruno Mars's dynamic collaboration, captivating graphics, and catchy tune are all factors in the song's success.

Dive into the Music Video once again: 

The popular Korean drinking game "apartment game," which is mirrored in the song's flirty and lighthearted music video, served as the idea for the song. Rosé and Bruno Mars' collaboration has received recognition for fusing Western pop and K-pop elements to produce a sound that appeals to all listeners. This combination has helped the song become a worldwide hit and Rosé's recognition at the MTV VMAs.

Also Read: https://indigomusic.com/pop-cultures/whats-up-pop-news/hundreds-of-film-industry-professionals-join-israeli-boycott-pledge-amidst-growing-tensions-10067921

Rosé's Emotional Acceptance Speech

Rosé gave a heartfelt acceptance speech after winning Song of the Year, thanking her supporters, loved ones, and partners. In recognition of the obstacles she has surmounted personally, she dedicated the honour to her therapist. Many people were moved by Rosé's sincere remarks, which emphasized the value of mental health and the network of support that has guided her along the way.

Rosé dedicated the award to her 16-year-old self, thanking her for never fearing to dream. "Twelve years lRoséater, I dedicate this award to my 16-year-old self who dreamed. And to all those who watched me grow into the artist I am today and placed their dreams in me to make this change… Every single one of you has put me here and now, I believe there is no imposter in the world when MTV has given me this award here at the VMAs."

Image Courtesy: K-en News

She also gave a shoutout to record label Atlantic Records, The Black Label and her bandmates Lisa, Jisoo and Jennie in her acceptance speech. The recognition at the MTV VMAs marks a significant milestone in Rosé's career, and the K-pop industry, affirming her status as a leading figure in the global music industry as well as bridging the cultural gaps. 

Also Read: https://indigomusic.com/pop-cultures/whats-up-pop-news/guillermo-del-toro-teases-on-new-project-fury-with-oscar-isaac-at-tiff-10068123