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The ‘Detroit’ rapper, unleashed the video for his latest single, ‘Tobey’, featuring fellow Michigan natives Big Sean and BabyTron. The trippy visual opens with Big Sean and BabyTron delivering barred-up verses before passing the torch to Eminem, who raps about being "bit by a goat" in the same way Spider-Man, a.k.a. Tobey Maguire, got bit by a spider.
Directed by Cole Bennett, the video also sees the ‘Lose Yourself’ Rapper briefly revisit his The Marshall Mathers LP days, re-creating the iconic image of him posing in front of his childhood home from the 2000 album cover.
Also Read: Eminem Announces Release Date For New Album ‘The Death of Slim Shady (Coup de Grâce)’
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The visual concludes with Eminem on a mission to kill off his twisted alter ego, Slim Shady, and any other alternate version of himself. He takes an actual chainsaw to an off-screen body as the camera zooms out to show a chalk outline on the ground. Last week, Eminem teased his ‘Tobey’ visual on social media with a snippet of his chainsaw massacre. He dropped the track in full on Tuesday, July 2, marking the second single from his 12th studio album, The Death of Slim Shady (Coup De Grâce).
The rollout for Eminem's upcoming LP has been filled with mysterious clues hinting at Slim Shady’s figurative death. He began the campaign by placing a fake obituary for the “controversial rapper” in the Detroit Free Press with a headline that read “Slim Shady Made Lasting Impressions.”
The obituary piece eulogised Shady as "a product of Detroit who began his career as a rogue splinter in the flourishing underground rap scene of the mid to late 1990s, first becoming a household name in 1999 with the debut of his playfully deranged single ‘My Name Is’. To tease the release of his first album single, ‘Houdini’, Eminem told magician David Blaine in an Instagram teaser clip, “Well, for my last trick, I’m gonna make my career disappear.”
The song’s music video, an updated remake of 2002’s ‘Without Me’, featured cameos from Dr. Dre, Pete Davidson, 50 Cent, Snoop Dogg, and Shane Gillis. It depicted the rapper and his alter ego facing off against each other in a comic book-style scenario where Eminem concluded, “Shady must be stopped!”
-Sushmita Sarkar