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Photograph: (Image Courtesy: Hindustan Times)
On most days, Times Square is a chaotic flood of yellow cabs, blinking billboards, camera-toting tourists, and New Yorkers moving at breakneck speed. But in the opening minutes of Cameron Crowe’s 2001 psychological thriller ‘Vanilla Sky’, that iconic stretch of Manhattan is completely, eerily empty—no traffic, no pedestrians, no sound beyond the echo of Tom Cruise’s footsteps.
It’s one of the most unforgettable sequences in the film, and it was no digital trick. The production actually shut down 20 blocks of Times Square for several hours early one Sunday morning. The cost? Roughly $1 million—and months of planning.
A Bold Request in the City That Never Sleeps
In 2001, shutting down Times Square for a film shoot was nearly unheard of. The city’s heartbeat never stops, and most productions either used tight camera angles or tried their luck in the early hours of the morning. But Cameron Crowe had a very specific vision: the opening scene of ‘Vanilla Sky’ would depict Tom Cruise’s character waking into a dream—or nightmare—in which he is utterly alone in one of the world’s busiest places.
To make that happen, the production team submitted a request to the Mayor’s Office of Film, Theatre and Broadcasting. At the time, the city was open to accommodating big-budget shoots, especially ones featuring global stars like Cruise. But even so, the proposal raised eyebrows.
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3 Hours, 20 Blocks, 1 Million Dollars
After lengthy negotiations, the city granted the team three hours of access, from 5 a.m. to 8 a.m. on a Sunday morning, when foot and car traffic would be at its lowest. The shutdown spanned parts of Broadway and Seventh Avenue between 42nd and 59th Streets—roughly 20 blocks, including the heart of Times Square.
To pull it off, the crew worked with the NYPD, traffic control, and local businesses. Streets were barricaded. Subway access was redirected. Digital signage was either turned off or reprogrammed to fit the film’s aesthetic. A minimal skeleton crew, using quiet rigs and handheld setups, captured the scene with maximum efficiency.
Despite the early hour, the effort was massive—and expensive. Reports estimate the total cost of the shutdown, permits, security, and coordination reached $1 million. It’s considered one of the most expensive non-CGI location scenes ever filmed in New York.
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A Moment of Surreal Stillness
In the final film, Tom Cruise’s character, David Aames, steps out of his luxury car and walks alone down the middle of an abandoned Times Square. U2’s ‘Beautiful Day’ plays in the background, and for a full minute, the city is silent. The moment is disorienting, poetic, and deeply unsettling.
Cameron Crowe later said the effect was exactly what he’d hoped for—"a visual cue that something in the world is not quite right."
In interviews, Cruise described the moment as “haunting,” even while filming. “You never see New York like that. It felt like something out of a dream—or a nightmare.”
A Scene That Couldn’t Be Repeated Today
In the era of green screens and CGI cityscapes, a scene like this might not be filmed practically anymore. And post-9/11 changes in urban security (the film was released just months after the attacks) have made such extensive lockdowns even more difficult to arrange.
That makes Vanilla Sky’s Times Square sequence not only a cinematic feat, but a time capsule. It’s a rare, haunting vision of New York standing still—a dream preserved in film, paid for with precision, persistence, and a million-dollar gamble.
For a film filled with mind-bending visuals and blurred realities, this one moment of real-world emptiness may remain its most surreal achievement.
