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Image Courtesy: Khloe Kardashian/ Instagram
Khloé Kardashian is setting the record straight: she isn't going anywhere when it comes to her fashion brand, Good American.
Khloé Kardashian recently hopped onto her 'Khloé in Wonderland' podcast for a quick heart-to-heart with her fans, and she didn't hold back! The superstar used a fun Q&A session to officially bust the myths floating around about her business. When a fan asked about her current status with the clothing company, she confirmed that she remains both a co-founder and an owner.
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Image Courtesy: Khloe Kardashian/ Instagram
Khloé Kardashian's Rumours
The speculation started on sites like Reddit, where fans wondered if she was distancing herself from the brand to focus on newer projects, like her protein popcorn line, Khloud. Khloé explained that while she worked hard to help build the company from the ground up in the early days, Good American has now grown strong and stable enough to thrive on its own. Despite its success, she reassured her listeners that her role as a founder hasn't changed.
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Image Courtesy: Khloe Kardashian/ Instagram
Good American launched back in 2016 after Khloé teamed up with Emma Grede. Their goal was to shake up the denim industry by creating stylish jeans for real women, filling a gap in the market they felt had been ignored for too long. Khloé shared at the time that she was incredibly proud of their message and hoped the line would help women feel empowered and comfortable in their own skin.
Years later, Grede pointed out that the brand's massive success came from simply paying attention to customers the fashion world usually ignored. She noted that since a huge majority of women wear a size 12 or larger, it made sense to create products for everyone. By offering a wider range of sizes—including their popular size 15—they were able to build a business with real staying power that caters to as many people as possible.