Kim Petras is The New Face of MAC Cosmetics’ Iconic Viva Glam Lipstick

In a celebration of artistry, individuality, and a commitment to making a positive impact, the Grammy-winning singer has been announced as a celebrity ambassador for MAC Cosmetics. This exciting partnership marks a significant milestone in the artist’s journey, as they step into the spotlight to represent one of the most iconic brands in the beauty industry.

The singer’s debut with MAC Cosmetics is nothing short of extraordinary, as they star in the latest campaign for the brand’s renowned Viva Glam lipstick. Joining forces with pop star Danna Paola, who has also been named a celebrity ambassador, the duo ushers in a new era for MAC Cosmetics, one that celebrates the brand’s four decades in the beauty business and the 30th anniversary of the creation of Viva Glam.

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The Viva Glam lipstick holds a special place in the hearts of beauty enthusiasts worldwide, as it represents a lasting impact that transcends the realm of cosmetics. Launched in 1994 with a vibrant blue hue, the lipstick’s mission was clear: to donate every penny from its sales to the MAC Aids Fund, an organisation dedicated to supporting individuals living with and affected by HIV/AIDS.

Over the years, Viva Glam has become a symbol of solidarity, with some of the most influential figures in entertainment lending their faces and voices to the cause. From K.D. Lang to Chloë Sevigny, Dita Von Teese, Fergie, and Sia, these changemakers have embraced the brand’s mission, amplifying its impact and inspiring generations to come.

Now, it is the Grammy-winning singer’s turn to carry the torch, and as a genuine MAC Cosmetics fan, they are more than ready to embrace this opportunity. For the 30th anniversary campaign, MAC Cosmetics is inviting the world to “put your money where your mouth is’ ‘ by purchasing one of four MACximal Silky Matte Viva Glam Lipsticks. While Viva Empowered, Viva Heart, and Viva Planet are past Viva Glam shades that boast the brand’s new formula, Viva Equality is an entirely new addition to the collection.

During the interview, the singer wears Viva Heart, a blue-red hue that exudes confidence and sophistication. With a touch of admiration, they describe the shade as “a really beautiful ’90s muted red,” revealing that they pair it with a liner called Cherry to create a look that exudes “crazy confidence” and leaves them feeling “really put together.” It is a testament to the power of makeup to transform, empower, and inspire.

-Sushmita Sarkar