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Ryan Reynolds recently reflected on a pivotal piece of career advice he received from legendary filmmaker Richard Curtis, the British writer and director behind romantic comedy classics like 'Love Actually,' 'Bridget Jones's Diary' and 'Notting Hill.'
Speaking at The Wall Street Journal CMO Summit in New York City recently, the 'Deadpool & Wolverine' star revealed that Curtis once emphasised the importance of every character having a clear beginning, middle, and end. Ryan Reynolds explained that this storytelling principle stayed with him and continues to influence not only his film work, but also his highly successful advertising campaigns for brands like Aviation Gin and Mint Mobile.
He explained that he even applies this narrative structure to ultra-short commercials, challenging himself to tell a complete story in just 30 or 15 seconds. According to Reynolds, having more time and budget can often stifle creativity rather than enhance it, as limitations tend to push more original thinking.
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Ryan Reynolds' Take on Humour
Beyond storytelling, Ryan Reynolds also touched on his strategic use of humour in advertising. He shared that humour and emotional connection are the two most powerful feelings in communication, and when combined, they create a sense of unity and shared experience instead of division.
During the same appearance, Reynolds opened up about his parenting style with his wife, Blake Lively. He described practising what he calls soft parenting, which focuses on creating a safe and supportive environment. He believes that when children feel secure, they make better decisions and think more clearly rather than reacting out of fear or stress.
Ryan Reynolds and Lively share four children: James, Inez, Betty and Olin.
