Coldplay & BTS Drop ‘My Universe’ Music Video
The combined star power of Coldplay and BTS is at the center of their highly anticipated “My Universe” music video, which premiered on September 30th.
Dave Meyers, who also directed Coldplay’s “Higher Power” music video, helmed the new visual, which follows the global superstar groups exploring the distant galaxy of The Spheres where music is outlawed. But that doesn’t stop BTS, Coldplay and a super group of aliens called Supernova 7 from joining forces in the form of a hologram and showing the powers that be that their voices won’t be silenced.
In the video, the two bands demonstrate the power of love, despite being from ‘different worlds’, so as to speak. Owing to the pandemic, most have lived in isolation and are cut off from their loved ones, and can only meet virtually — a sentiment portrayed in the video, with most of the members appear as just holograms. We see a plethora of colourful characters as well, adding to the intrigue of the video. Chris Martin takes the viewers through a psychedelic trip as he traverses through the universe. The song ends with the two bands singing and dancing in different geographic locations, to show that they’re always connected.
During the documentary of what went on behind the scenes of the song, Chris Martin was full of praise for BTS, in particular Jungkook. “It’s very special to me that the most popular artistes in the world speak Korean and is like a group of brothers, not from the West. It feels very hopeful to me, in terms of thinking of the world as one family. Then of course, when you see who they are and their songs, it’s really a message of togetherness, and being yourself,” he said.
BTS’s leader RM had said that he wrote the lyrics, picturing the day he can reunite with ARMY. “Chris said that this song is very personal for him as a part of him is frustrated by the fact that Coldplay can’t play live in a concert. I thought how to make this relevant to BTS. Since the lyrics go, ‘You are my universe’, this song should definitely be dedicated to ARMY. I wrote the lyrics while picturing the day we will reunite with ARMY.”
My Universe, which was released Sept. 24 via Parlophone and Atlantic Records, is the second single after “Higher Power” from Coldplay’s ninth studio album Music of the Spheres. Produced by Max Martin, Music of the Spheres will be released Oct. 15. The new album is the follow-up to the British rock band’s 2019 double album Everyday Life, which led the Official U.K. Albums chart. The single, sung in both English and Korean, was co-written by the BTS and Coldplay.
Listen to My Universe below:
-Aditi
