Silviya Y

Let’s unpack the hive mind mechanics behind the Mind Flayer—and why it might be the most terrifying brain in the Upside Down.

In storytelling, few devices provoke as much debate as the deus ex machina. From its roots in ancient Greek theatre to its more controversial

The lines between audience and advertiser have all but dissolved—giving rise to a chaotic strategy: the fandom activation.

In the rocky hillsides of Maharashtra, lie some of the most extraordinary examples of ancient Indian art: the Ajanta and Ellora Caves.

One minute, you're flexing the hottest drop on your feed. The next, it's collecting dust in the resale bin. For Hypebeasts, this cycle is the

Social media platforms, news feeds, and recommendation engines are no longer just tools for connection; they’ve become echo chambers

The philosophical concept of tabula rasa—Latin for ‘blank slate’—has found fertile ground in genre storytelling.

In the world of storytelling, particularly in long-running franchises like comics, TV shows, movies, the terms retcon and reboot