Family Film 'Grow' Moves Release to Avoid Taylor Swift Theater Rush

Taylor Swift's upcoming theatrical release event for 'The Life of a Showgirl' has already begun to shake up Hollywood schedules—and one of the first to move is 'Grow,' a heartfelt family film distributed by Fathom Events.

The movie, which was originally scheduled to open on 3rd October, has now been postponed by two weeks in order to avoid clashing with Swift's well-known weekend event. Now focusing on a more advantageous, quieter release window later in October, 'Grow' stars the youthful breakout star of the new Harry Potter series.

'Grow' Gets Out of Taylor Swift's Way

Image Courtesy: Screen Scotland

A young girl named Charlie, who has a miraculous green thumb and can produce giant pumpkins, is the focus of the British family adventure produce. She enters a vegetable-growing competition with her strict aunt Dinah, which turns into something lot more than a product competition. 

The film features British talent such as Nick Frost (Shaun of the Dead), Golda Rosheuvel (Bridgerton), and newcomer Priya-Rose Brookwell, in addition to Dominic McLaughlin, a young actor just cast in Max's future 'Harry Potter' series. It was first scheduled to open in theaters across the United States on 3rd October, as part of a Fathom Events limited release.

Image Courtesy: Fanthom Entertainment

However, pop sensation Taylor Swift claimed that same weekend. From 3rd to 5th October, her release party, 'Taylor Swift: The Official Release Party of a Showgirl,' is anticipated to attract large theater audiences. Fathom has prudently chosen to postpone Grow's release in order to avoid being overshadowed, rather than vie for theater screens and audience attention.

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New Release Date and What's at Stake for 'Grow'

Grow's U.S. release is now formally rescheduled by Fathom Entertainment to 17th October, with a two-week buffer, after Swift's theatrical event was announced. The choice is calculated, giving the movie more screen time and more family awareness, particularly because mid-October is typically the best time of year for warm, sentimental films before the fall season. Avoiding Swift is only one aspect of it; another is setting up 'Grow' for success in a market with fewer competition. 

Check Out the Official Trailer: 

A big draw for both movie theaters and fans, Swift's release event coincides with the release of her 12th studio album, 'The Life of a Showgirl,' and features behind-the-scenes video, a new music video, and exclusive content. Instead of going up against the competition, 'Grow' is choosing a more calculated approach that nevertheless provides it with a solid base and the opportunity to establish itself as a family favourite.

Taylor Swift's Movie Event Dominates the Weekend

The shuffle has a clear explanation: Taylor Swift's three-day theatrical spectacle is expected to be one of the greatest fall box office attractions. Swifties can enjoy an immersive experience that includes music video premieres such as 'The Fate of Ophelia,' exclusive commentary from Swift, and never-before-seen footage from the album's production during 'Taylor Swift: The Official Release Party of a Showgirl,' which will be released exclusively in theaters from 3rd–5th October. 

Image Courtesy: Harpez Bazaar

Smaller releases like 'Grow' face the risk of being completely shut out of theaters, especially for one-night or short-run screenings, since many theaters have already committed numerous screens and time slots for Swift's event. It's not the first time Swift has influenced film release calendars, and likely won't be the last. 

The postponement might actually benefit 'Grow' by providing fans and family with additional time to see the movie after the Swift storm has passed.

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