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Image Courtesy: People
Autumn is here, and Hailey Bieber is making sure her home—and her feed–gets cozy, spooky and sweet. As Halloween draws near, the model and businesswoman posted a cheerful Instagram carousel announcing "Jacktober," a month-long theme based on her 13-month-old son, Jack Blues. With a series of endearing photos, Hailey lets fans see how the Bieber family is getting ready for Halloween, replete with skeleton props, hay bales, pumpkins, and heartwarming baby moments.
"Jacktober" Comes to Life: Decorations & Tiny Details
Hailey recently shared a picture of her carefully planned Halloween décor, which included hay bales, carved pumpkins, a decorative skeleton, and a rustic sign that read "Jack's Patch." For tiny Jack’s enjoyment, the arrangement is purposefully lighthearted and joyous. In his comfortable fall attire, the child was also seen appreciating the show, looking at the skeleton and pumpkins.
Image Courtesy: MSN
In other photos, Hailey dressed Jack in a hoodie supporting the Toronto Maple Leafs, his father Justin Bieber's favourite hockey team, and even a sweatshirt with a picture of a young Justin from his early music career. The post was simply captioned "Jacktober," a fun seasonal twist that sets the tone for their spooky‑season celebrations.
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Image Courtesy: ELLE
The Biebers dressed up as Kim Possible characters on their first Halloween last year, with baby Jack showing up as Rufus the mole rat. Now that Jack is developing quickly and walking with more confidence, the festive décor from this year feels more immersing.
Sweet Moments & Fan Reactions
Fans saw tiny hands, a tumble of blond locks, and baby clothes that mimic dad's fashion sense, but Hailey’s private moments in "Jacktober" didn't show Jack's entire face, maintaining some privacy. Many responded with adoration, commenting on how Jack already resembles his father, even "from behind." Others were thrilled by the vintage Justin merchandise and the cozy, not eerie, feel of the decorations.
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Image Courtesy: The Express Tribune
With a soft, seasonal vitality, the visual series featured Jack exploring his environment while occasionally clothed in jackets and slacks and at other times barefoot on grass. As families everywhere begin to dress their homes for Halloween, the Bieber version of it—inflected with baby wonder and nostalgic nods to Justin's early career—feels personal and exciting.