/indigomusic/media/media_files/2025/09/05/feature-justin-bieber-2025-09-05-11-39-18.png)
Justin Bieber is treating fans to a surprise new album just weeks after his last release. The pop superstar announced that 'SWAG II' will officially drop at midnight on 5th September, making it the highly anticipated follow-up to his July project, 'SWAG.'
The 31-year-old singer teased the release by sharing images and videos on Instagram featuring billboards showcasing the album's bold pink cover. The post confirmed that fans won't have to wait long to hear his latest work.
More about Justin Bieber's 'SWAG'
'SWAG' Bieber's first release since 'Justice' in 2021, signalled the beginning of a fresh artistic chapter for the Grammy-winning singer. The 21-track project featured collaborations with artists such as Gunna, Cash Cobain, and others, while also exploring deeply personal themes. Some songs seemed to draw inspiration from his relationship with Hailey Baldwin Bieber, among them 'Devotion,' 'Daisies,' and 'Walking Away.'
In another piece, 'Therapy Session,' Bieber opened up with striking honesty about his mental health, sharing the difficulties of confronting personal battles while living in the relentless glare of the public eye.
Industry insiders revealed that 'SWAG' represented a major milestone for Justin Bieber—not only was it his first solo album since becoming a father, but it also showcased a sound that felt uniquely his own. The singer reportedly poured himself into the project, feeling both nervous and excited about sharing such personal work with his fans.
/filters:format(webp)/indigomusic/media/media_files/2025/09/05/justin-bieber-2025-09-05-11-39-18.jpg)
Image Courtesy: Justin Bieber/ Instagram
Justin Bieber Transformed His Style
According to sources, the record signalled a shift in style as well. It was described as darker, more vulnerable, and less polished than his past music, while still offering depth and emotional resonance. Fatherhood played a major role in shaping the album's tone, with Bieber's one-year-old son, Jack Blues, serving as an inspiration at the heart of the project. His wife, Hailey, also remains central to much of his lyrical storytelling.
Now, with 'SWAG II' arriving at midnight, Justin Bieber is set to continue this new creative chapter. Fans around the world are eagerly awaiting what the next instalment of his evolving sound will bring.
