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The Halo Effect in Pop Culture: How One Good Impression Can Shape Our Views

By Silviya Y

In the realm of pop culture, the Halo Effect is a powerful phenomenon where a single positive impression of a person, brand, or product can significantly influence overall perception. This psychological bias often leads us to assume that if something or someone excels in one area, they must excel in others as well. This effect can be seen across various facets of pop culture, from celebrities and products to entertainment franchises and beyond.

Parasocial Relationships With Celebrities and Fictional Characters

By Silviya Y

In our interconnected world, media and entertainment play a significant role in shaping our lives and experiences. One fascinating psychological phenomenon that has emerged from this media landscape is the concept of parasocial relationships. These are one-sided relationships where individuals develop deep emotional connections with celebrities, fictional characters, or media personalities, despite having no direct interaction with them. Understanding how these relationships form and their impact on emotions and behaviours offers insight into human psychology and media consumption.